Morgans Hotel Group Encourages Guests to Create Their Own, More Personal Experience with 'My Account'
Morgans Hotel Group Co. (MHG) has relaunched a portion of its website to further empower guests in customizing their booking and taking advantage of every possible opportunity to enhance their stay. "My Account" now provides a new platform for guests to create a personalized, original experience at any of Morgans Hotel Group's properties. Guests will create a profile under "My Account" by answering an array of simple questions on things ranging from room-type preference to twitter handles and frequent flyer information. Once the information is submitted, the rest is in the hands of the renowned hospitality innovators.
As a leader in the boutique hotel sector for more than 25 years, Morgans Hotel Group has always been driven by the importance of creating an experience of value, and making a connection with every one of their guests. Whether it is leaving a surprise bottle of their favorite cabernet in their room or their hometown morning paper at their door, Morgans' employees are passionate about thoughtfully thrilling their guests with "little things." The new and improved version of "My Account" aims to supplement the service and experience guests have while visiting the properties with a kind of at-home concierge and in doing so, also help employees find new ways to inspire travelers.
The process of creating an account is nearly effortless. Users can login to access all booking information on existing and past reservations, cancel or change existing reservations and view any special offers that may apply to them based on their profile and interests. "My Account" registrants will receive special offers via email or direct mail that will include exclusive promotions, invitations to events, partner promotions, and valuable announcements about the happenings on and around the properties. Additional perks and possibilities apply to Morgans Hotel Group Global Card holders.
Independent Hotels & Resorts Promote Direct Website Bookings, Boost Loyalty Using Social Media and E-Marketing