MOOYAH Burgers Hires Doug Willmarth

Doug Willmarth, a strategic brand leader in the restaurant industry,  joined MOOYAH Burgers, Fries & Shakes brand as president.

Willmarth, known as a dynamic brand-builder and collaborative catalyst, will lead the leadership team to develop and implement growth strategies to accelerate sales and build Franchise Owner success.

Anand Gala, Chairman and CEO of MOOYAH, said Willmarth’s experience and leadership style as being the right fit for the company culture.

“We are excited to welcome Doug to the MOO Crew,” Gala said. “After an exhaustive search for the next brand leader, we believe that Doug has the skills, values and experience to help accelerate our positive comp store sales and unit growth. He shares my commitment to servant leadership and truly believes in putting the success of our Franchise Owners at the center of our strategy. The team and I are looking forward to working together.”

With experience leading and driving growth with established brands like Frito Lay, Chili’s, Oscar Mayer and Pizza Hut and emerging brands like Wingstop and Genghis Grill, Willmarth understands how to energize culture and teamwork to drive performance.

Willmarth’s addition strengthens the MOOYAH leadership team as the brand closes out a year of impressive sales and new unit growth and is planning for even bigger years ahead with record new unit openings and development deals expected in 2022. The 90-unit, Plano, Texas-based fast casual burger franchise has been growing rapidly. Most recently, the brand opened locations in Upland, California; Baton Rouge, Louisiana; Sacramento, California; Winter Park, Florida; and Colleyville and Abilene, Texas.