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04/29/2022

Moe's Southwest Grill Hires New Execs to Lead Transformation

Two new VPs and a new Chief Brand Officer will round out its senior management team.
Anna Wolfe
Senior Editor - Restaurants
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Moe's Southwest Grill hired two new senior leaders: Annica Conrad, Vice President of Marketing and Mike Smith, Vice President of Operations.

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Annica Conrad, Mike Smith and Tory Bartlett have joined Moe's Southwest Grill's leadership team.
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Annica Conrad
Annica Conrad

"Moe's is currently in the middle of a transformation, and we are committed to revitalizing the brand through improved operations and brand positioning in the marketplace," said Tory Bartlett, Chief Brand Officer of Moe's Southwest Grill. "Annica and Mike have a combined 40+ years of restaurant operations and consumer marketing experience, and with their expertise and leadership, I am confident in the brand's forward momentum."

Annica Conrad joins Moe's from FAT Brands where she most recently served as the Chief Marketing Officer of the QSR Division.  Conrad brings a strong understanding of consumer marketing, having worked at the enterprise level at FAT Brands, supporting an international portfolio of five brands with over 1,400 locations.

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Mike Smith
Mike Smith

Mike Smith served as the COO of Taziki's for the past two years, successfully overseeing in-restaurant technology, training, supply chain and purchasing and store support teams. Working at Hooters and Taziki's throughout his career, Smith has over 20 years of experience in restaurant operations.

Last month, Moe's Southwest Grill announced Tory Bartlett as Chief Brand Officer. Most recently, Tory served as the Schlotzsky's Chief Brand Officer, leading the brand to a record growth year in 2021. The addition of these two new vice presidents completes the Moe's Southwest Grill leadership team. Both Annica and Mike report directly to Tory and will lead all marketing and operations functions for Moe's Southwest Grill.