Is the cashless trend here to stay? MetLife Stadium in East Rutherford, New Jersey, has been considering cashless operations for while, and the COVID-19 pandemic and the desire to reduce touchpoints accelerated cashless payment options. HT caught up with Ron VanDeVeen, President and CEO, MetLife Stadium, to learn how they did it and how cashless transactions have impacted the CX.
The stadium partnered with Appetize, a digital and mobile ordering platform. All MetLife Stadium concessions and retail locations, fans can expect a 100% cash-free environment.
Appetize contactless payment is enabled at all point of sale— via ‘tap to pay’ cards and mobile wallets, such as Apple Pay and Google Pay — including terminals, self-service kiosks and handhelds for hawkers. Giants and Jets fans can use mobile ordering at home games. Fans can use the Giants or Jets app on their phone to order and pay for concessions from their seat (then pick-up their order at a designated concession stand).