Skip to main content

Marriott Invests in Interactive Digital Content

Continuing the aggressive development and deployment of Marriott International, Inc.'s recently announced Marriott Global Content Studio (MCS), the company has announced several new production and development deals feeding its global content pipeline.
A co-production deal with startup Naritiv (launched out of the Disney Accelerator program powered by Techstars) to develop interactive travel stories on Snapchat with several influencers including Casey Neistat and Mike Platco.
An exclusive production deal with Jack Harries, co-creator of the popular YouTube channel, JacksGap, to develop three short films.
A development deal with producers Ian Sander and Kim Moses of Sander/Moses Productions & SLAM to develop a scripted, narrative digital drama project together with Marriott Content Studios.
The premiere of Marriott Rewards' Year of Surprises- today: a series of monthly webisodes each featuring a celebrity host helping deliver the surprise of a lifetime to deserving community members.
The Marriott' Content Studio is dedicated to publishing, distributing and sharing digital content across multiple platforms across all screen and in print. To further the company's focus on next-generation travelers and drive new business, the studio aims to own original content marketing as both a travel company and a worldwide community.
First among Marriott's content deals is an unprecedented move for the industry: partnering with Snapchat-focused marketing & analytics platform Naritiv to develop an interactive series on Snapchat featuring creators like Casey Neistat and Mike Platco. The interactive series will support the Travel Brilliantly campaign for the company's flagship Marriott Hotels, making it the first major hospitality brand on Snapchat to develop interactive stories.  Snapchat represents a new frontier for branded programming or programming of any kind. However, the strongest growth in the burgeoning social media app is in the "Stories" feature of the app, where influencers create daily, raw video snippets of their experiences.
MCS has also signed an exclusive development deal with JacksGap, a YouTube channel and digital project described by co-creator Jack Harries as a channel "born from a love of travelling and telling a good story.  [Our] aim is to document the world around us by creating content that engages and inspires others." The Marriott Content Studio and JacksGap are co-developing an inspired series of three short films on travel through a global lens, featuring destinations from among the 78 countries where Marriott International's portfolio of brands are located. 

Marriott Rewards'Year of Surprises is a series of monthly webisodes each featuring a celebrity host helping deliver the surprise of a lifetime to deserving community members. 
This ad will auto-close in 10 seconds