ParTech Inc., added March Networks and Spendgo to its Brink POS integration ecosystem.
March Networks is an IP video surveillance and business intelligence solutions. Its Searchlight for Retail software helps quick service and fast casual restaurants reduce losses from theft, oversee operations and improve service through the integration of surveillance video, POS transaction data, and analytics.
Over 300 retail brands worldwide use March Networks to proactively detect fraud and theft and reduce incident investigation times by as much as 90%. March Networks Searchlight allows PAR’s Brink customers to improve the performance and profitability of their quick service restaurants (QSRs) with video-enabled transaction analysis and extensive loss prevention capabilities.
Searchlight empowers restaurant owners to match suspicious transactions, like excessive voids or unusual employee discounts, to surveillance video. Users can search video remotely across multiple locations and filter transactions by date, time, card number, employee number, and other criteria. QSRs can also use Searchlight’s business analytics to measure restaurant occupancy, speed of service and customer interest in order to enhance customer service and compete more successfully.
Spendgo is an integrated marketing solutions provider that helps businesses of all sizes launch marketing and loyalty programs to engage customers each time they go in-store, online or on a mobile app. It currently has 130 brands in over 3,000 locations using its automated marketing and loyalty platform.
Spendgo’s seamless customer onboarding and acquisition solution allows Brink customers to increase transactions and save on advertising, with 92% of Spendgo’s users redeeming rewards compared to an industry average of only 40%. “We are pleased to add Spendgo as an integrated partner. With Spendgo’s in-store displays connected to Brink registers, Spendgo can increase customer frequency and sales through its loyalty and marketing platform,” said Lee.
Connecting Spendgo’s platform to Brink POS took only one week, with an equally efficient turnaround time for the PAR Brink team’s review of the Spendgo API to help the platform get up and running quickly.