Magnolia Hotels Generates Revenue Stream through On-Premise Advertising
Magnolia Hotels is a brand of award-winning independent hotels with prime business district locations in Denver, Omaha, Houston and Dallas.
In an effort to maintain its strong connection to its guests, management for Magnolia was interested in
offer its visitors a wireless Internet service as part of its strategy for generating increased customer loyalty. That's when Magnolia decided to install an advertising and messaging delivery system from Front Porch to strengthen its brand with guests by delivering them targeted messages. Front Porch allows hotels to create and promote a number of advertising options, from banner bar ads to URL-targeted interstitial ads on the property's website.
In an effort to maintain its strong connection to its guests, management for Magnolia was interested in
offer its visitors a wireless Internet service as part of its strategy for generating increased customer loyalty. That's when Magnolia decided to install an advertising and messaging delivery system from Front Porch to strengthen its brand with guests by delivering them targeted messages. Front Porch allows hotels to create and promote a number of advertising options, from banner bar ads to URL-targeted interstitial ads on the property's website. As part of its initial setup, Magnolia presented on-premise advertising geared toward making its guests aware of hotel services such as the on-site restaurant, health club and the happy hour at the bar.
"We're very conscious of our guests and do not want them to waste their time by bombarding them with ads," says Jeff Parker, VP of technology for Manolia Hotels. "The Front Pourch solution allows us to schedule messages that are appropriate and they serve at an interval control. This allows a business person to get that important presentation finished, and it doesn't get in their way."
Magnolia is working quickly to introduce the message serving capability to guests who take advantage of the wireless Internet service. Jeff parker created and scheduled eight rotating messages during the first day of operation for the PourchLight Front Porch Professional Service.
"Front Porch Profesional Services gave me some training, and I was off and running," explains Parker. "We're planning on adding more information for our guests and are testing what we can serve that they might find useful."
Endless possibilities
Magnolia is also evaluating messages to remind guests of their loyalty program, from what time they need to check out to daily specials the chef has created in the on-premises restaurant, and even notices of conference room changes in the hotel's busy conference center. Since each hotel is located in a central business district, other options exist for messages form local attractions. "We're not in the advertising business," explains parker, "But if nearby Coors Field has open seats for a popular game, it is something our guests may want to know."
Endless possibilities
Magnolia is also evaluating messages to remind guests of their loyalty program, from what time they need to check out to daily specials the chef has created in the on-premises restaurant, and even notices of conference room changes in the hotel's busy conference center. Since each hotel is located in a central business district, other options exist for messages form local attractions. "We're not in the advertising business," explains parker, "But if nearby Coors Field has open seats for a popular game, it is something our guests may want to know."