Loyalty

BK expands Royal Perks Loyalty Program, adds to mobile app.

When the guests at participating restaurants enter their phone number to check-in to a loyalty program powered by Spendgo, they will automatically be sent a text approximately when they’ve finished their meal asking them about their experience.

CEO Darin Harris is quick to credit marketing for its double-digit same-store sales in Q3.

WaBa Grill selected Mobivity SmartMessage in part for the platform’s capability to tie every text offer and message to an in-store transaction, which enables precise calculation of return on marketing spend.

Burger King plans to accelerate digital integration – led by the nation-wide launch of its Royal Perks loyalty program.

Hospitality brand looks to capitalize on travelers' desire for unique experiences that also have big branding tech, loyalty programs.

Investing in better technology and positioning itself to take advantage of changing consumer habits has helped the brand recover faster than competitors.

What do hospitality customers really want from technology? We’ve crunched the numbers to reveal all the ways that guests are redefining “value.”