Burger King Adds Loyalty Program to Mobile App

Burger King is scaling up the Royal Perk loyalty program to make it more accessible for guests nationwide to earn and redeem crowns on purchases made through the BK app, BK website and at participating restaurants. Loyal fans who have signed up for Royal Perks will be able to get in on some new and exciting member perks.

Since BK first introduced Royal Perks, the QSR said it has listened to what guests want, and delivered, with more than 80 percent of Royal Perks members likely to recommend the loyalty program.

Perks include:

• Earn 10 crowns for every $1 spent*
• Order BK daily and guests will have the option to upsize one drink, fries, or hash browns for free per order, per day
• Use crowns to redeem a variety of items for free from across the entire menu
• Earn crowns when you order delivery from the BK app or BK.com.
• Early access to products and limited time members-only offers and deals along with chances to earn even more points through Royal Perks challenges and promotions
• Earn double crowns for your entire birthday month

“We’ve gone from testing Royal Perks digitally in three markets in Feb. to nationwide digital access, and are on track to have more than two thirds of our restaurants activated with loyalty capabilities in Sept.,” said Ellie Doty, chief marketing officer of Burger King, North America. “We’re excited for members to unlock a more personalized BK experience and access to rewards they can’t get anywhere else, starting with a new Royal Perks deal later this month.”

For years, BK has been hard at work evolving the digital guest experience. The journey has evolved from personalized offers and app features around mobile orders to payment and timed order release withits first-party delivery platform, as well as strategic partnerships to make it easier than ever to get BK favorites.