Compass Group North America, Agilysys Deliver Foodservice Loyalty Solution

Compass Group North America, a foodservice management company, and Agilysys Inc. announce a partnership to deliver a unique loyalty solution that rewards customers for food and beverage purchases.

The Zipthru Rewards solution by Compass Group North America is a loyalty program that can be used in corporate cafes and dining centers. The solution is fully integrated, down to the item SKU level, with InfoGenesis POS by Agilysys, enabling promotions to be built around item-specific purchasing behavior. With Zipthru Rewards, customers earn points for purchases, which they can later redeem for free meals, discounts off future purchases or other rewards. The program encourages customer visits to on-site dining centers and also may be used to reward healthy eating habits. An additional feature of Zipthru Rewards is its ability to integrate with the InfoGenesis cashless solution, which increases efficiency and offers convenience to customers.

"We are excited to partner with Agilysys to deliver this industry-leading solution to our customers in the managed foodservice sector," says Rick Postiglione, chief executive officer of contract foodservices for Compass Group North America. "Now, more than ever, foodservice providers are looking for ways to add value to their offerings and deliver a more unique customer experience. The Zipthru Rewards solution enables them to provide a tangible benefit to customers and reward specific purchasing behavior."

The Zipthru Rewards solution was recently implemented at a large manufacturing facility in the Midwest. The company, which sponsors a nutritional dining initiative, uses the solution to encourage cashless payment and promote healthy eating habits. Employees are rewarded for every cashless transaction, but earn double points for making selections from the Compass Balanced Choices menu.

The Zipthru Rewards solution also drives customer purchasing behavior. According to industry research, 80 percent of customers who participate in a loyalty program say that membership affects their purchasing decisions. Moreover, loyalty programs tend to increase customer check averages and boost customer satisfaction levels.
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