NRA Preview: How Papa Gino's Boosted Loyalty Member Visits by 35%
John Eagles, Papa Gino’s / D’Angelo’s director of program management office, will share his story about how the Papa Gino’s team launched the dual concepts’ Rewards program in December of 2009, at this year’s National Restaurant Association Show. “After more than a year under our belts, we see that the program has resulted in a 35% increase in member visits,” says Eagles.
In the presentation, Eagles will demonstrate how Papa Gino’s changed from employing “hope-based planning to data-based planning.”
“Our Rewards program took us out of the guessing game and put us in the fact-based game. And, there’s no going back. We know about every offer we send and how effective those offers will be. That eliminates the guessing. We know we’re turning the correct dials,” he says.
The 370 unit, New-England based pizza and sandwich chain will be on the Technology Pavilion stage along with its technology partner, Paytronix, and its consumer marketing consultant, Open-i to present: “The Secret Sauce Behind Identifying Papa Gino’s / D’Angelo’s Most Profitable Guests” in Chicago at the 2011 NRA Show.