Loyalty

During HT-NEXT, Chris Ruff will discuss how hotel brands can utilize VR and AR in better ways.

Handsfree sends targeted marketing messages to customers segmented according to purchasing behavior.

Survey reveals that 60% of consumers say free WiFi at a bar or restaurant would increase their customer loyalty.

The DataCandy technology platform integrates with American Food & Vending's existing POS sytem.

Users earn credit and can spend it at CAKE venues.

The 2016 Breakthrough Award winners and corresponding categories are: Outback Steakhouse (Customer Engagement Innovator) and Fun Eats and Drinks LLC, formerly Last Call Operating Companies I & II (Enterprise Innovator).

Hotels given opportunity to influence guests first before social media and word-of-mouth.

Hotel loyalty program members over the age of 45 perceive hotel websites to be more customized and professional; social media ranks last.