At #HTNEXT Learn About Virtual & Augmented Reality's Effect on Loyalty, Engagement

While the rise of PokÉmon Go may just be a fad of 2016/2017, the core augmented reality technologies that were showcased in it have had a lasting impact on most industries. Use of augmented reality (AR) is expected to proliferate, with the latest estimates at the industry growing to $120 billion in revenue by 2020. Creative uses of augmented and virtual reality (VR) are popping up at resorts and hotels of all sizes and types.
During #HTNEXT, Chris Ruff, president of Driven Growth, will present on this topic during the general session titled "How Virtual and Augmented Reality Will Change Loyalty & Engagement for Hospitality." This session, which will take place on Wednesday, April 12 at 8:45 a.m., will dig into how hotel brands can truly utilize VR and AR in better ways. Attendees will learn how can VR be used to increase brand loyalty as passionately as what was seen during the rise of the PokÉmon Go in summer 2016; how to use the “pull” tech of AR/VR, where users request the experience, with beacon technology where messages and information are “pushed” to guests; and why it’s so important for hoteliers to implement these technologies and differentiate themselves from the competition as they become mainstream. Through best practices and use cases from other vertical industries, attendees will take away from this session what can be done to harness this opportunity now as well as what is coming down the pike.
HT-NEXT unites two industry leading events, Hotel Technology Forum and HTNG North America, into one immersive networking and educational event for hotel executives and solution providers. HT-NEXT is where business and technology meet.
Have you registered for #HTNEXT? Early bird registration is $295 and expires Dec. 31st!

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