Loyalty

Hyatt's new gift registry program enables engaged couples to register for and recieve Hyatt Gift Cards and Hyatt Check Certificates redeemable for a host of amenities, services, and overnight stays at Hyatt hotels and resorts worldwide.

According to recent data released by COLLOQUY, membership in loyalty reward programs has climbed: airline frequent flyer memberships are up 9%, hotel reward programs rise 26%, and gaming programs soar 37%.

The GuestBridge Guest Loyalty Program is an an online frequent diner program that comes bundled at no extra charge with the GuestBridge Online Module.

The Grove Park Inn Resort & Spa gave away 96 free rooms to its Twitter followers on Monday as a promotion to celebrate the hotel's 96th birthday.

Trust International enriches its Web|Direct product offering with TIG Global's Internet marketing services for hotels worldwide.

Zipthru Rewards is a loyalty program that can be used in corporate cafes and dining centers. It is fully integrated with InfoGenesis POS by Agilysys, enabling promotions to be built around item-specific purchasing behavior.

The Red Carpet Alliance system is an in-house loyalty rewards program that enables neighborhood stores and restaurants to acquire and retain loyal customers.

On the loyalty battlefield, systems that once tracked guest preferences after they've gone are losing out to newer applications powered by predictive loyalty tools.

The emergence of Web 2.0 is transferring brand buzz power into the hands of customers through new marketing strategies and applications such as social networking, cell phones and more.

As more travelers rely on the Internet for hotel reviews and recommendations, it is clear that operators need to monitor their Internet reputation in order to guarantee a strong Web presence.

In an effort to build guest loyalty in its four distinct business locations, Magnolia Hotels sought for an advertising solution that would allow management to create targeted, but unobtrusive campaigns. The selection of a networked messaging system is allowing management to do just that.

Loyalty is not a linear concept. With the vast integration of research and survey technologies across customer loyalty fronts, many operators fail to take a number of variables into account when measuring guest loyalty.