Louvre Hotels Group Uses Interface to Connect Directly to Google
Louvre Hotels Group has implemented a new certified MICROS interface that allows Louvre Hotels Group to display price and availability information next to its hotel listings in Google search results, Google Maps and Places pages, and Google Hotel Finder. As this capability is live, this valuable data is now available to the global Google audience.
Louvre Hotels Group, a longtime customer of MICROS, can now interact with Google to drive direct reservation traffic for its Premiere Classe, Kyriad and Campanile brands. The MICROS interface technology facilitates real-time updates from the Louvre hotel system to the Google sites. This allows Google to present accurate hotel inventory and prices together with various search results and a direct link into the hotels MICROS OPERA booking engine, resulting in direct business from user searches.