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LongHorn Invites Guests to •Flip Their Own Steaks' with Launch of 3-D iPhone App

LongHorn Steakhouse is taking its new "Discover the West in You" ad campaign into the digital age with the launch of its first-ever Apple iPhone stereoscopic 3D application. The launch was announced by LongHorn Steakhouse's agency partner, Grey New York, which designed and executed the application.

Grey New York launched the TV ad campaign for LongHorn in March, using animated illustrations to link the brand to the values of the American West. It was the first LongHorn advertising to break from Grey following an agency change a year ago.

The iPhone app (also available for iPod Touch) features a steak that can be flipped up to four times, and with the aid of 3-D glasses, in 3-dimension and stereoscope. It is available free on Apple iTunes, home to 25,000 apps currently and growing at the phenomenal rate of 5,000 a month.
"We're very excited to be entering the iPhone app world. This app is a fun and interactive way to reach out to the approximately 30 million people in the U.S. who now own Apple iPhones or iTouches," says Terry Stanley, executive vice president of marketing for LongHorn.
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