Logan’s Roadhouse Introduces Loyalty Program, App
Logan’s Roadhouse recently launched its new loyalty program and app – Logan’s Rewards – that is available for download through the App Store or on Google Play.
Guests who sign up become a Logan’s Rewards member and can place an order, pay directly from their mobile device and pick their food up curbside or to-go from a nearby participating Logan’s Roadhouse. The Logan’s Rewards App allows members to pay using a debit card, credit card or gift card when checking out.
[75% of consumers prefer to order delivery direct from the restaurant, according to HT's 2021 Customer Engagement Technology Study.]
Logan’s Rewards members earn loyalty points to redeem for rewards. The program’s tiered rewards system allows guests to unlock exclusive members-only rewards when they earn a certain number of points from eating at any participating Logan’s Roadhouse.
Guests who are dining in the restaurant or ordering food to-go can log a visit in the app by tapping on "Log a Visit" in the app and scanning the barcode, or entering the numerical code, located on the Logan's Roadhouse receipt. Points will automatically add to a member’s Logan’s Rewards account. If members order food for pickup or to-go through the app, points are automatically added without needing to scan the receipt.
Each dollar spent results in a point added to the member’s Logan’s Rewards account.
- For 100 points, members unlock $5 off (minimum purchase of $20 or more);
- 150 points, members earn a free appetizer;
- 200 points, members can redeem a free entrée;
- Additionally, a Logan’s Rewards member will receive an automatic free dessert for their birthday through the app.