Loews Hotels Launches Mobile Web site

Loews Hotels has launched the mobile website www.loewshotels.com/m featuring “location aware” capabilities built by HeBS Digital, a digital marketing and direct online strategy firm for the hospitality industry.

The mobile website serves automatically on all mobile devices, has a touch-screen friendly design, is fully optimized for mobile searches, enables reservations through the Loews Hotels’ mobile booking engine and offers the ability to detect the location of the mobile device accessing the site.
“As more people use mobile searches we are adapting to provide readily available information to existing and prospective hotel guests at the time they need it most,” says Lise Struwing, loews hotels director, web strategy.

“As part of our focused mobile strategy at Loews Hotels - from a state-of-the-art mobile website to mobile marketing, geo-locating and other mobile services, we are catering to the modern mobile traveler.”

The addition of the ‘location aware’ feature to the mobile site enables Loews Hotels to provide a potential guest immediate information and data that enables them to know where the closest property is to their current proximity.

A mobile device holder in New York City will automatically receive a prompt to book the Loews Regency Hotel and indicate location-specific special offers and packages. The ‘location aware’ capability helps streamline the guest experience by filling in addresses faster and providing directions personalized to the guest.

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