Live! Casino & Hotel Improves Guest Experience with New Mobile App

Live! Casino & Hotel, one of the largest commercial casinos in the country, located in the Washington DC/Baltimore corridor, announced a partnership with Venuetize to release the new My Live! Rewards® mobile app. The highly secure app is the latest in a series of strategic additions to innovate the guest experience with a range of features that allows customization while visiting Live! Casino & Hotel.

"The My Live! Rewards® app is an extension of our number one priority: superior customer service,” said Brian Uran, VP of Loyalty Marketing. “We are thrilled to give our guests the ability to customize their experience at our luxury hotel, on the casino floor and in the luxury day spa, all from their own device. Partnering with Venuetize has allowed us to put our guests in the driver’s seat for a premium and unique experience that can’t be replicated anywhere else."

Features available to guests include:

• Utilize a mobile wallet that allows guests to order, pay, and have drinks delivered to their seats during game play at select slot machines and tables
• Manage hotel booking and reservations
• Create personalized profiles based on rewards tier status
• Redeem loyalty comps and participate in drawings, special promotions, and giveaways
• Access recent activity on game play
• Review Live! special events calendar
• Get transportation, directions, and indoor maps with points of interest, including specific tables, games, and machines

In upcoming versions of the app, guests will be able to order drinks across the entire casino floor and track the location and ETA of their beverage, access their hotel rooms with a digital key and check-in and check-out from their mobile device.