Leigh Gower Joins Dutch Bros Coffee as Company's First Chief Technology Officer

Leigh Gower has joined Dutch Bros Coffee as the drive-thru beverage company's first Chief Technology Officer. Gower brings a 20-year background of helping companies transform customer service using technology.

Gower says her "passion has always been enabling businesses with effective technology to power compelling customer experiences. Dutch Bros is a disruptive brand defining its own path, and passionate about speed, quality and service as core values."

[75% of consumers prefer to order delivery direct from the restaurant, according to HT's 2021 Customer Engagement Technology Study.]

Gower assumed the role of Chief Technology Officer on Dec. 1. Prior to joining Dutch Bros, Gower served as Vice President, Technology at Blue Nile. Prior to Blue Nile, Gower served as a Senior Director, Product & Technology at T-Mobile and as a Management Consultant at Slalom Consulting.

"Leigh has dedicated her career to customer-focused, transformative work. She recognizes the need to seamlessly integrate technology into everything we do to create a flawless, personal experience," said Joth Ricci, President and CEO of Dutch Bros. "We're excited about the expertise she brings to this role and look forward to her guidance in connecting with our customers in new ways."

Headquartered in Grants Pass, Oregon, where it was founded in 1992 by Dane and Travis Boersma, Dutch Bros Coffee has more than 500 locations in 12 states.