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Learn How Harley-Davidson Built a Fanatically Vocal and Loyal Customer Base at MURTEC

Ken Schmidt played a pivotal role in resurrecting the Harley-Davidson,taking it from the brink to global dominance.
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Ken Schmidt, former Director of Communications Strategy for Harley-Davidson Motor Co., will deliver the opening keynote for MURTEC 2020 on March 9, Make Some Noise: Open The Throttle & Dominate Your Marketplace.

He will rev up MURTEC attendees' engines on how businesses of any size and scope can — by focusing on understanding and harnessing the most basic drivers of human behavior — improve their competitiveness and avoid margin-killing commoditization in even the most difficult marketing environments.  Schmidt says the road to building a fanatically vocal customer base, creating a passionately loyal corporate culture, and developing leaders who inspire and motivate starts here.   

This is a not-to-be missed session for hoteliers looking to thrive in today’s uber competitive environment.  

Schmidt challenges audiences to consider what they are willing to do today that is different than what they did yesterday, for the people who can, can put them out of business tomorrow.

Schmidt is a brand visionary. Since 1985, he’s been associated with Harley-Davidson; he played a pivotal role in resurrecting the legendary brand, taking it from the brink of ruin to global dominance. 

Now semi-retired, Schmidt provides brand-building expertise to businesses around the world.  Harley-Davidson remains his primary business partner and his strongest passion. 

In addition to building a fanatically vocal customer base, Schmidt will share details about his enviable life. He’s toured the world on two wheels, met with presidents and royalty, and partied with movie stars and music legends – all while getting paid. 

Want to know more about MURTEC? The full agenda is online at  Register now! 



Celebrating its 25th year, MURTEC has become the "Gold Standard" event for education and networking in the restaurant technology industry. The 2020 event will take place March 9-11, at the Paris Las Vegas Hotel & Casino. Hosting 700+ restaurant technology executives and solution providers, MURTEC has grown every year to expand on all fronts more technology, more education, more networking all while still maintaining an exclusivity and intimacy that fosters invaluable peer-to-peer idea-sharing. The 2020 schedule will still feature popular standbys including: the annual golf outing and MURTEC University sessions. MURTEC also hosts the presentation of the Top Women Restaurant Technology Awards recognizing a diverse array of women in the foodservice technology industry, from restaurants and technology suppliers. To register or learn more about MURTEC, follow this link:


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