Kung Fu Tea Overhauls Loyalty, Digital Program

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Kung Fu Tea Overhauls Loyalty, Digital Program

05/07/2018

Kung Fu Tea has launched an updated app with a revamped loyalty program, social sharing capabilities and navigation.

The 150-location bubble tea brand has been working with LevelUp to design the new loyalty structure and digital experience that will allow guests to earn loyalty points, pay, redeem rewards, share on social, browse the menu and more.

"Our upgraded app fully represents the fearless personality of the Kung Fu Tea brand," said Mai Shi, marketing and public relations lead at Kung Fu Tea. "LevelUp has been an exceptional partner in crafting a custom digital experience, and they continue to innovate new ways to engage our guests. With this app redesign, we are now able to take advantage of our guests' knack for social sharing and loyalty to turn visitors into lifelong fans."

Kung Fu Tea worked with LevelUp to remodel itsr loyalty program from a visit-based rewards structure to one that focuses more directly on purchase behavior, and allows customers to earn more rewards faster. Guests now earn a "bubble" for every $2 spent at a Kung Fu Tea store; these bubbles add up to free drinks and other enticing rewards. Customers who previously earned loyalty progress will see their points appear automatically within the updated program.

The updated app also features an integration with Popdeem, a social loyalty platform that rewards users for sharing photos of their Kung Fu Tea visits and favorite drinks on the networks they use most. Kung Fu Tea's social audience contributes to the virality of their app; in fact, their Refer-A-Friend program yields 12x more app registrants than the industry average.

The Kung Fu Tea's app is available on iOS or Android.