Kube Systems Partners with Gimbal to Bring Beacon Marketing Tech to Guestrooms
For hotels that are among the 65% planning to invest in location-based technologies in 2018, Kube Systems has some big news! The provider of mobile device charging solutions has partnered with Gimbal to bring location-based marketing to the guestroom via its Kube Essentials multi-device charger. This technology initiative will enable hotels to engage with guests by offering promotions and other contextual notifications to their mobile devices when in the room. The service enables hotels to drive revenue by vastly improving the consumer journey, both inside and outside the hotel room.
In many hotels today, when a guest walks past a beacon in a public area, he or she may be prompted to head to the lounge for a complementary cocktail or stop in the restaurant for the nightly special. With Kube Essentials in the guestroom, the same messaging can be used to lure guests out of their rooms and spend money in other outlets. It can also push messaging that encourages use of in-room services, such as in-room dining.
According to Hospitality Technology’s 2017 Customer Engagement Technology Study, 21% of hotels are already using beacons, and an additional 44% plan to implement a location-based marketing strategy for customer engagement next year.
Essential to Mobile Marketing
Kube Essentials is an all-in-one charging station with built-in cables, alarm clock and modular expansion options, including the addition of the Gimbal SDK inside. It’s an affordable unit that still packs a punch with unmatched charging capabilities, versatility, and an engaging design. Kube Essentials charges ALL mobile electronics, including laptops with an AC power outlet. The option of a wireless Qi charging pad enables guests to “drop and charge” smartphones.
Kube Essentials ensures investment protection with built-in charging cables that are completely upgradeable to next generation charging formats, including USB Type-C (reversible plug capability). As a clock, the LCD is large and easily seen from across the room. It features simple dimming controls, a straightforward alarm set and snooze button. With a compact and sleek design, the unit won’t clutter the bedside table and blends with any guestroom decor.
Best of Breed Beacons
Since 2011, Gimbal has been helping brands across a range of industries reach their mobile advertising and marketing goals. In the hotel environment, Gimbal will deliver custom content to guests’ using a smart combination of mobile apps, beacons, and geofences.