Jimmy John's Launches Loyalty Program
Jimmy John's customer-loyalty program—Freaky Fast Rewards—is now available nationwide. For signing up, Jimmy John's is offering all new Freaky Fast Rewards members a free 8" sandwich after their first order.
Jimmy John's began testing Freaky Fast Rewards in March 2019 and has been rolling across the country on a limited basis. Leading up to today's national rollout, more than 1.8 million members have already signed up for Freaky Fast Rewards. Members are now able to earn tasty rewards— like sandwiches, sides, drinks, and exclusive first-taste access to new products—on an ongoing basis.
Freaky Fast Rewards leverages cutting-edge loyalty technology and was designed to ensure a frictionless customer experience from sign-up through earning, redemption, and payment. It features one-tap technology integrated into the store experience, so members can use Apple Pay or Google Pay to earn and pay with just one tap of their phones. Freaky Fast Rewards is also fully integrated into jimmyjohns.com and the Jimmy John's mobile app, where it seamlessly allows members to track progress towards their next reward.
In just six months since the pilot launch, Jimmy John's has returned value to its rewards members, including:
- 1,724,623 total rewards redeemed
- 50,000 free Little John sandwiches to support October's national product launch
- 268,893 birthdays celebrated with a free sandwich
- 24,881 sandwiches given away on 11/3, National Sandwich Day
- 18,512 pickles given away on 11/14, National Pickle Day
- 100,925 free sides earned on 12/2, Cyber Monday
Jimmy John's has nearly 2,800 locations across 43 states. The launch of Freaky Fast Rewards caps a busy year for the sandwich chain including announcing it will never authorize third-party delivery services to deliver its sandwiches.