Jamba Unveils 200-Store Launch of Mobile Order-Ahead App
Jamba, Inc. customers are now be able to skip the line at over 200 stores where the smoothie and freshly-squeezed juice retailer rolled out the first phase of its new mobile order ahead app. The new smartphone tool is available on the Jamba Juice app.
The Jamba mobile order head app reduces wait times for guests and continues the brand’s ongoing commitment to enhance the in-store experience and remain ahead of the curve in the use of technology as consumers increasingly turn to mobile for retail transactions. The app incorporates an updated brand look and feel and an improved digital customer experience which will lead to increased purchases and basket size.
“The new order ahead app allows us to compete effectively for the on-the-go consumer in the QSR space which is experiencing a shift to mobile ordering as consumers are engaging with brands on different platforms at different stages of the path to purchase,” said Julie S. Washington, Jamba chief marketing and innovation officer. “Mobile has become a part of doing business that guests expect from Jamba, and the mobile app will provide additional data about app users and their purchase behavior which will enable us to provide more targeted messaging and drive increased revenue.”
The first phase of the mobile order ahead app roll-out was activated in California (Bay Area, NorCal/SoCal), New York, Chicago and Hawaii throughout the month of August. The option was supported by a robust communication campaign that highlighted and educated the functionality and consumer benefits of the app and ordering ahead. Future phases will include additional functionality and increased benefits for users.
The Jamba mobile order head app reduces wait times for guests and continues the brand’s ongoing commitment to enhance the in-store experience and remain ahead of the curve in the use of technology as consumers increasingly turn to mobile for retail transactions. The app incorporates an updated brand look and feel and an improved digital customer experience which will lead to increased purchases and basket size.
“The new order ahead app allows us to compete effectively for the on-the-go consumer in the QSR space which is experiencing a shift to mobile ordering as consumers are engaging with brands on different platforms at different stages of the path to purchase,” said Julie S. Washington, Jamba chief marketing and innovation officer. “Mobile has become a part of doing business that guests expect from Jamba, and the mobile app will provide additional data about app users and their purchase behavior which will enable us to provide more targeted messaging and drive increased revenue.”
The first phase of the mobile order ahead app roll-out was activated in California (Bay Area, NorCal/SoCal), New York, Chicago and Hawaii throughout the month of August. The option was supported by a robust communication campaign that highlighted and educated the functionality and consumer benefits of the app and ordering ahead. Future phases will include additional functionality and increased benefits for users.