Jamba Rebranding Includes Updated App
Thirty years ago, Jamba Juice started out in San Luis Obispo, Calif., as a juice shop with a big idea: that eating better should be easy. Now, as the category continues to mature and grow, Jamba Juice is evolving. Jamba Juice has simplified its name to ‘Jamba’ with the tagline Smoothies, Juices and Bowls to reflect its wider array of offerings.
It’s one of many steps to support the brand’s renewed commitment to more balanced ingredients that will include expanded plant-based options and reduced sugar selections among other innovations. The brand is also launching new store designs, improved digital platforms, and upgrading the in-store experience to delight guests.
“We’ve been offering balanced ingredients on the go for almost 30 years and must continue to evolve to meet our guests’ ever-changing definition of wellness,” said Jamba’s President Geoff Henry. “We’re staying true to our heritage as an innovator in the space and refreshing the brand to stay focused on how we can make it easier, better and faster for guests to live a more active lifestyle. We’re proud to have launched the smoothie and juice category three decades ago and can’t wait to join our guests’ wellness journey for decades to come.”
Additionally, Jamba is revamping its e-commerce platform to be more responsive, easier to access, and faster than ever. Jamba is releasing an all new mobile friendly website and mobile app geared to the on-the-go guest who is looking to access Jamba anywhere. The new app, available for iOS and Android, has been built from the ground up to include the customization and personalization features including order ahead capabilities, nutritional preferences, integrated gift cards and a new loyalty program powered by the Punchh platform. Jamba is making our guests’ on-the-go wellness journey even more rewarding than ever before.
New national partnerships with Postmates and Uber Eats means added convenience and access to the full menu of Jamba products on-demand.
On June 6, Jamba debuted a new, modernized menu of smoothies, juices and bowls. Jamba has made it easier to navigate with clear categories such as Power (enhanced) smoothies, Classic favorites, and expanded Plant-Based items.
Jamba’s reinvigorated menu has been crafted by culinary experts and an in-house registered dietitian to feature fresh, high quality whole-food ingredients that are free from high fructose corn syrup, artificial sweeteners, artificial flavors and artificial colors.
Starting this summer, new Jamba locations will have a modernized design to include the new Jamba logo and whirl, as well as the launch of a refreshed restaurant experience. Existing store remodels will begin adopting the new look and logo later this year.
Jamba, through its subsidiaries, is the franchisor of more than 850 locations operating in 36 U.S. states