Internet of Things (IoT)

The Internet is moving beyond the realm of computers, tablets and smartphones to encompass all manner of “things” connected with each other over the Internet.

In her first year with the company, Starwood’s new CIO has spearheaded initiatives including mobile check-in and keyless entry that have already scored high praise from guests and industry peers. In this exclusive interview with HT, CIO and EVP Martha Poulter talks about Starwood’s keyless entry project, and offers a preview of Starwood’s plans for using technology for personalized customer experiences. Top projects include revenue optimization and preference matching, among others. Plus, Poulter offers her take on the industry buzzwords Internet of Things, Big Data and more.