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Starwood Opens the Door to Next-Gen Engagement
In her first year with the company, Starwood’s new CIO has spearheaded initiatives including mobile check-in and keyless entry that have already scored high praise from guests and industry peers. In this exclusive interview with HT, CIO and EVP Martha Poulter talks about Starwood’s keyless entry project, and offers a preview of Starwood’s plans for using technology for personalized customer experiences. Top projects include revenue optimization and preference matching, among others. Plus, Poulter offers her take on the industry buzzwords Internet of Things, Big Data and more.
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3 Major Firms Target IoT, Plus 5 Get-Started Tips
Firms large and small see IoT as big business. In September alone, Salesforce, AT&T and IBM have made major announcements ranging from new solutions to entire divisions. HT recaps the big newsmakers and offers 5 tips for establishing an IoT framework in hospitality.
