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InterContinental to Drive Revenue Growth for Properties Worldwide with Lead Mgmt. and Sales & Catering Tools

InterContinental Hotels Group (IHG) announces an enterprise wide agreement with Newmarket International to implement its MeetingBroker solution as their lead distribution and management platform for every property worldwide along with Delphi.Net as its online sales and catering solution for IHG's midscale properties. IHG selected Newmarket International's solutions following an internal study on the optimal business processes to innovate in order to grow revenues, market share and customer satisfaction during this challenging economic period.

MeetingBroker enables passing and managing leads from multiple online sources and has a proven return on investment in the hospitality marketplace. Delphi.Net is a "cloud based" sales and catering application built to optimize the management of corporate transient, groups and meetings. By implementing MeetingBroker, IHG will provide associates with a standardized platform in which all leads will be distributed and managed. The result will be an increase in conversion rates, enhanced business data and improved brand communication.

"We are in a challenging economy; however, with our great brands, we believe we can gain a competitive advantage by deploying a technology solution that will focus on the management of leads for the groups and meetings market," says Stephen Powell, senior vice president, world wide sales, IHG. "By centralizing our lead distribution and management on the MeetingBroker platform we will be able to understand sources of business, how leads are managed at the property level and have a holistic picture of our customers across the global enterprise."

Sales effectiveness
In addition to a faster response to customers and a consistent way to respond to leads, MeetingBroker will have a positive impact on sales effectiveness. For locations that have multiple IHG hotels located in one city, for example, IHG can consolidate the response and a faster, more complete response will be delivered. "MeetingBroker is a platform we will leverage to make smarter business decisions to increase our market share," concluded Powell.

In addition, states Powell, "Delphi.Net is a highly intuitive web application, so the sales and catering teams will be fully functional almost immediately."

During the past year, Newmarket International has implemented extensive platform upgrades, including migrating to Microsoft's most advanced operating system to date, Windows Server 2008 and utilizing the Microsoft .NET Framework in its Delphi.Net and MeetingBroker applications. Newmarket International, a Microsoft Gold Certified Partner, has also developed a comprehensive reporting warehouse using Microsoft SQL Server 2008 Integration Services and SQL Server 2008 Reporting Services to provide IHG with enterprise-wide reporting on RFP activity through the MeetingBroker application. 
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