IBC Partners with TrustYou
IBC (InnDependent Boutique Collection), a provider of hospitality technologies for independent hotels and alternative lodging, announced an agreement with TrustYou, the world’s largest guest feedback platform, to bring guest feedback management via its platform to IBC customers. Through this integration, independent hotels and soft brands using the proprietary IBC hotel management platform will have free access to the TrustYou Stars Lite platform that captures and markets post-stay feedback from guests. The majority of a hotel’s own collected reviews are stored in hidden databases, unseen by travelers and unused by hotels. Using actionable guest surveys, TrustYou Stars Lite will make review content visible to the masses.
“Being able to boost a hotel’s visibility on Google is important to independent owners and operators today,” said Pamela Barnhill, IBC president. “The more frequently a property responds to a review, the quicker it will generate new bookings. By partnering with TrustYou, IBC is enabling independent hoteliers with a free solution to enhance the quality of their service by being more responsive to online reviews and help them to gain better search rankings and visibility on all online channels including their own website. We are pleased to add this global company to the IBC Marketplace, a robust CRS with distribution and soft brand benefits.”
According to a recent consumer survey report:
“Being able to boost a hotel’s visibility on Google is important to independent owners and operators today,” said Pamela Barnhill, IBC president. “The more frequently a property responds to a review, the quicker it will generate new bookings. By partnering with TrustYou, IBC is enabling independent hoteliers with a free solution to enhance the quality of their service by being more responsive to online reviews and help them to gain better search rankings and visibility on all online channels including their own website. We are pleased to add this global company to the IBC Marketplace, a robust CRS with distribution and soft brand benefits.”
According to a recent consumer survey report:
- 84% of people trust online reviews as much as a personal recommendation
- 90% of consumers read less than 10 reviews before forming an opinion about a business
- 74% of consumers say that positive reviews make them trust a local business more
- 58% of consumers say that the star rating of a business is most important