Hotels Partner With Room Key to Grow Traffic

La Quinta Inns & Suites, Millennium Hotels & Resorts and The Leading Hotels of the World (LHW) have partnered with Room Key, the hotel search engine which launched in January of this year. This reflects consumer interest in the simplified search experience and benefits of booking direct that Room Key delivers. 

 

Room Key has been embraced by the hospitality industry since launch, which has translated to exceptional growth within its direct connect hotel offerings.   The newest partners to join Room Key are The addition of these hoteliers effectively doubles the properties that will be offered to consumers on Roomkey.com, increasing the breadth and depth of offerings from which consumers can choose the hotel that is right for them.  These new partners’ hotels are expected to go live on Roomkey.com this fall.

 

Partnering with La Quinta Inns & Suites expands Room Key’s midscale offerings throughout the U.S., Canada and Mexico with another brand that is known and trusted by consumers. Millennium Hotels & Resorts brings mid to upscale properties in 19 countries to Room Key, further expanding the site’s global offerings for consumers. The addition of LHW provides Room Key a conglomeration of global independent luxury hotel offerings, further building out the high-end hotel inventory on the site.   

 

In addition to a welcome reception from the hospitality industry, consumer response to the Room Key brand has also been strong.  Room Key now reaches more than 14 million travelers per month, according to Google Analytics, and the site has consistently received high marks for ease of use and quality information.  Room Key’s presence on popular social media sites including Facebook and Instagram has further engaged consumers, enabling them to interact directly with the brand.