Search Engine Optimization (SEO)

Restaurant Revolution Technologies Expands Its Online Ordering Capabilities with Google
Jason’s Deli is the first Revolution partner available to order directly from Google Search and Google Maps.
How to Work with Google to Make Paid Marketing Work for Your Company
Google knows more about Internet users and online travel consumers than anyone else, so it is imperative that hoteliers incorporate Google into marketing efforts.

Software
One Step Closer to Untangling APIs
HTNG demystifies integration to remove roadblocks to innovation.
Search Engine Optimization (SEO)
Yext Launches Yext for Food To Make Menus Visible Across Intelligent Search
When diners search for specific foods online, restaurants serving those items will appear in the search results.
Mergers/Acquisitions
Akamai to Acquire SOASTA
SOASTA will give Akamai customers greater visibility into the business impact of their web site and application optimization strategies.
Mobile Devices & Apps
Sojern: 25% of All Hotel Searches Are Conducted on Mobile 30 or More Days in Advance of a Trip
But only 11% of mobile bookings are done within that same timeframe indicating mobile searches are not converting to mobile bookings.
POS
TravelClick, Weebly Partnership to Offer Hoteliers Intuitive Website and E-Commerce Platform
Hoteliers will be able to easily manage, update websites without needing coding skills and will have e-commerce, SEO, video and integrated email marketing capabilities.
Central Reservations
TripReviewer Partners with DerbySoft
The partnership enables direct bookings to North American hotels using DerbySoft's Marketing Services division: Click.
Customer Experience/Service
Lodging Interactive Launches Hotel Micro-Websites
The websites are supported by real-time human sales and customer service agents and capture qualified event business leads for hotel sales teams.
Sales & Marketing
Amadeus, DerbySoft Partner to Give Hotels Access to Metasearchers and OTAs to Boost Online Bookings
The partnership enables hotels to distribute content to most metasearch engines and popular online travel agencies through their existing connection to the Amadeus GDS.
Revenue Management
HeBS Digital Releases E-Book to Help Hoteliers Evaluate CMS Technology
The e-book discusses which website features and functionalities are essential to driving direct bookings and selling the overall hotel experience.
Revenue Management
Kriya RevGEN to Modernize Palace Inn Hotels' Web Presence
Kriya RevGEN will provide Palace Inn Hotels with customized websites, SEO and an innovative booking engine.
Inventory Control/Management
DHISCO Expands into Alternative Lodging with RentalsCombined.net
RentalsCombined.net offers suppliers a platform for marketing B2B, vacation rentals to travel agencies.
Search Engine Optimization (SEO)
Website Creator Helps Hotels be found and Stay Up-to-Date
SiteMinder launches Canvas, the intelligent website creator for independent hotels that is intuitive, responsive and search-optimized.

A collection of news, articles and other featured content about Search Engine Optimization (SEO).