Search Engine Optimization (SEO)

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Search Engine Optimization (SEO)

A collection of news, articles and other featured content about Search Engine Optimization (SEO).

How to Top Expedia, Google Search Results

No hotel wants to find itself marooned beyond the first page of any search engine's results. Here's how logical website organization and keyword selection can help to increase your hotel's search engine ranking.

One Step Closer to Untangling APIs

HTNG demystifies integration to remove roadblocks to innovation.

But only 11% of mobile bookings are done within that same timeframe indicating mobile searches are not converting to mobile bookings.

Hoteliers will be able to easily manage, update websites without needing coding skills and will have e-commerce, SEO, video and integrated email marketing capabilities.

The partnership enables direct bookings to North American hotels using DerbySoft's Marketing Services division: Click.

The websites are supported by real-time human sales and customer service agents and capture qualified event business leads for hotel sales teams.

The partnership enables hotels to distribute content to most metasearch engines and popular online travel agencies through their existing connection to the Amadeus GDS.

The e-book discusses which website features and functionalities are essential to driving direct bookings and selling the overall hotel experience.

Kriya RevGEN will provide Palace Inn Hotels with customized websites, SEO and an innovative booking engine. offers suppliers a platform for marketing B2B, vacation rentals to travel agencies.

SiteMinder launches Canvas, the intelligent website creator for independent hotels that is intuitive, responsive and search-optimized.

Morgans Hotel Group is one participating in the program, expecting it will increase bookings and maximize revenue.

Lodging Interactive is helping hotels ensure that positive reviews are appearing in search results via proactive social network monitoring and a proprietary Guest Review System.

Lodging Interactive assists hoteliers by building responsive mobile websites to meet Google requirements and boost SEO.

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