Search Engine Optimization (SEO)

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Search Engine Optimization (SEO)

A collection of news, articles and other featured content about Search Engine Optimization (SEO).

One Step Closer to Untangling APIs

HTNG demystifies integration to remove roadblocks to innovation.

How to Top Expedia, Google Search Results

No hotel wants to find itself marooned beyond the first page of any search engine's results. Here's how logical website organization and keyword selection can help to increase your hotel's search engine ranking.

When diners search for specific foods online, restaurants serving those items will appear in the search results.

SOASTA will give Akamai customers greater visibility into the business impact of their web site and application optimization strategies.

But only 11% of mobile bookings are done within that same timeframe indicating mobile searches are not converting to mobile bookings.

Lodging Interactive assists hoteliers by building responsive mobile websites to meet Google requirements and boost SEO.

Hoteliers will be able to easily manage, update websites without needing coding skills and will have e-commerce, SEO, video and integrated email marketing capabilities.

The e-book discusses which website features and functionalities are essential to driving direct bookings and selling the overall hotel experience.

Kriya RevGEN will provide Palace Inn Hotels with customized websites, SEO and an innovative booking engine.

The partnership enables direct bookings to North American hotels using DerbySoft's Marketing Services division: Click.

The websites are supported by real-time human sales and customer service agents and capture qualified event business leads for hotel sales teams.

The partnership enables hotels to distribute content to most metasearch engines and popular online travel agencies through their existing connection to the Amadeus GDS. offers suppliers a platform for marketing B2B, vacation rentals to travel agencies.

Customizable dashboards and flexible reporting contribute to Marriott's SEO upgrade.

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