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Booking Bonanza: Destination Hotels' New Loyalty Program Rakes in more than 1,360 Room Nights
In need of a targeted strategy to cross-sell and up-sell properties within the Destination Hotels & Resorts collection, the company turned to AIR Marketing to assist in launching a new customer loyalty program, Destination Delivers. Since its debut, the program has garnered a membership of more than 6,500 Destination guests, who have contributed to booking more than 1,360 room nights.