Hotel Brand -- Boutique/Lifestyle

Boston's Nine Zero Hotel turns to the newest technology in room entry systems -- the retinal iris scan. In addition to the standard room entry keys, guests of the Cloud Nine penthouse suit have the option of using iris scans as a quick and secure means of accessing their rooms.

Restaurants and hotels turn to location mapping software to buffer the affects of economic uncertainly on growth. These software systems digest thousands of algorithms about customers, demographics, and locality to produce the best opportunities for new locations.