Hotel Brand -- Boutique/Lifestyle

GenaRes Worldwide Reservation Services selects VFM Interactive as their media production and distribution provider. Under the agreement, GenaRes will utilize VFM's web-based digital media management platform as the single point for the entry, storage, management, and distribution of all of its hotels' rich visual content.

New Castle Hotels & Resorts' launch of UniFocus' GUESTScope guest survey systems across all independent properties is expected to evaluate guest satisfaction and employy engagement.

Certain Software's release of Version 11 of eventsPro and eventsInteractive features new modules such as enhanced sales and sponsorship applications, floor management and feedback.

One of the toughest challenges that independent hotels face is brand distribution. Although independent hotels lack many of the resources of the larger brands, there is one outlet that managers can turn to: the Internet. Rodrigo Machaz, general manager of the Memmo Baleeira Hotel, shares some tips and strategies that will increase guest visits through Web direct channels.

The Hard Rock Hotel and Casino, Las Vegas, upgrades their current digital signage network to include a higher versatility of features. The partnership with Scala InfoChannel results in the deployment of 11 new media channels.

RedPrairie's Supply Chain Execution suite uses RFID and other AIDC technologies to track inventory and assets.

Thayer Lodging Group, whose portfolio includes 14 hotels, partners with UniFocus to evaluate how service standards relate to perceptions and how employee attitudes impact service delivery.

SynXis, the Sabre Holdings business that provides complete hotel distribution, Internet marketing and channel management solutions worldwide, successfully converts their RedX platform to an Oracle database management system. Key customer benefits include the ability to support growth in all channels and continued PCI compliance.