HITEC: Runtiz Brings 'Right Vibe' to Guests via Prescriptive Music Partnership
Runtriz has partnered with Prescriptive Music to create customized music mixes for each area of a hotel, making it available via an app on the Runtriz mobile platform.
Prescriptive Music, an approved music supplier for Avendra (a hospitality procurement services company), has helped to pioneer the use of "sensory branding" that leverages the effect of customized music to build customer loyalty and brand differentiation. The company works with major hotels, restaurants, spas and retailers to develop personalized music branding playlists that help them attract and retain customers. Runtriz uses mobile, location-based technology to deliver a hotel's services and amenities to travelers on-demand in up to 57 languages.
SLS Hotel at Beverly Hills, a Luxury Collection Hotel; the Beverly Wilshire, a Four Seasons Hotel; The Redbury Hollywood and Vine; and select Marriott International properties will be among the first Runtriz customers to add Prescriptive Music to their hotel apps through this service.
Prescriptive Music will work with each hotel to customize the ‘right vibe’ for each department. In turn, runtriz will deliver that music via the hotel's app to the guest to further reinforce the ‘vibe’ even before the guest first arrives at the hotel.
Runtriz is exhibiting at HITEC in Booth No. 1835.