HITEC 2019 NEWS: HCN to Debut ‘EVENTLINK’ at HITEC Minneapolis

You’re hosting an exciting event, but once attendees head back to their hotel rooms, the experience comes to a halt. That’s why the Hotel Communication Network (HCN) developed  “EVENTLINK,” a new application that enables hoteliers to personally welcome each and every group attendee with a unique message and event branding. EVENTLINK is the newest feature set of HCN’s patented Group Program that enables event organizers to broadcast directly into the rooms of attendees in real time using HCN’s in-room touchscreen Navigator Tablets. Next week at HITEC Minneapolis, hoteliers will experience the value of in-room communication and branding via The HCN Event Program and EVENTLINK.

HCN will showcase "EVENTLINK" in Booth 1210 June 17 to 20 at the Minneapolis Convention Center.

In-room tablet computers are growing in popularity at hotels across all segments, yet few properties are marketing the digital devices to event planners as an in-room, revenue-generating communications tool. Giving meetings managers control over the tablet content in the rooms of their attendees is a new frontier. HCN designed EVENTLINK and the all-encompassing Event Program to catch the eye of attendees with instant onscreen alerts, up-to-date information, daily event photos, sponsorship ads, and any information that planners feel is relevant to attendees.

The EVENT Program featured on the Navigator Tablet is a great digital space to sell exhibitor and sponsor advertisements. Rotating ads dominate the screen, making them highly visible from anywhere in the room. The screen is on all day long and broadcasting hours can be customized to suit an organizers’ schedule. This keeps event branding top of mind with delegates because it simply can’t be missed. And, by using hotel group codes, hoteliers know which rooms to broadcast content to. Tablet content is reset between guest visits, ensuring their privacy is maintained.

With the EVENT Program and EVENTLINK, hoteliers can:

1.     Add differentiation and drive group business.

2.     Make in room branding simple, green and profitable.

3.     Create new revenue streams.