Hilton Purobeach Barcelona Sees Boost from Digital Ordering
Poised on top of the Hilton Diagonal Mar Hotel, beach club Purobeach Barcelona has found that the future of service is a combination of customer-centric technology and a personal, human touch.
The hotel – known for its DJ sets, cocktails and pool parties, and voted as one of the best beach clubs in the world by Condé Nast Traveler – has adopted digital ordering, hosted by cloud-based hospitality technology provider, wi-Q.
Data from Purobeach Barcelona’s first summer with the technology in place revealed that guests who used the cloud-based ordering service spent six and a half minutes browsing the beach club’s menu. After browsing, a staggering 61% of guests used the technology to place an order and charge it to their tab, supporting the findings of a recent report released by PSFK showing that consumers now expect restaurants to provide an experience similar to the on-demand services such as Uber and Deliveroo.
Uncompromising on quality of service, the beach club was keen to further enhance the guest experience by implementing a mobile F&B ordering service. Purobeach Barcelona’s menu is now instantly accessible, enabling guests to place an order from the international cuisine or range of cocktails on offer and charge it to their tab in a matter of seconds on their own tablet or phone. Following the integration of wi-Q’s technology with Purobeach Barcelona’s point of sale system, staff are kept informed of new orders, items are automatically billed to guests’ tabs and delivery is organized using sunbed numbers.
Purobeach Barcelona’s Food and Beverage Manager, Yovany Santa Torres, says: “The feedback we have had from guests and the team on our digital ordering service has been very positive. wi-Q’s system greatly supports our productivity, and therefore our customer service, so we have plans to trial it further this year within our meeting rooms and to support incremental a la carte orders. We also really see the potential of having digital ordering available for room service to make our services more accessible to our guests from the comfort of their room, and through the convenience of their own mobile device. It’s something we are looking to implement with wi-Q in the not too distant future.”
Thousands of orders have been placed by guests themselves into Purobeach Barcelona’s existing systems. By reducing the demand on staff to take orders from guests, employees have more time to deliver food, drinks and a personalized service – all while still being within arm’s reach for guests who prefer to place an order face-to-face.