Guestroom / In-room

The proliferation of technology in American culture within the last decade caused the hospitality industry to have a bit of a technology identity crisis. But as the industry gains back its footing in the new landscape, it is finding new and more creative ways to leverage technology and create experiences unique to the hospitality industry. It is also going back to its roots and finding ways to be seen as a marketplace for technological innovation by implementing technology that few if any customers will possess or experience.

Hotels are tapping into the power of the Internet by linking their websites with other property systems, and maximizing their appeal to guests. One property is boosting gift card sales by 30 percent with its online initiatives, while others are expanding their brand's awareness via smart marketing.