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Guestroom iPads Offer Control of 30+ Services in Second Morgans Property

Morgans Hotel Group has partnered with Intelity to interactively bring the luxury hotel amenities of the newly opened Mondrian Soho to the fingertips of guests. Powered by Intelity’s ICE Touch (Interactive Customer Experience) software, all 270 guestrooms will feature an in-room iPad that will give guests the control to choose from 30 services and customize their experience. This is the second Morgans Hotel property to be equipped with ICE technology; the solution was installed at the Royalton last year.
With just the touch of a screen, guests can coordinate transportation; check flights; order room service; browse for local information such as maps and directions; make dinner reservations; and make housekeeping requests. To keep guests city-savvy, the Morgans Hotel Group iPad offers The List, a selection of local must-see attractions developed in collaboration with UrbanDaddy, free music downloads curated by RCRD LBL, and current content on the most relevant events happening in New York City. The iPad also offers a customized playlist of ambient sleep sounds to provide guests with the ultimate sleeping experience. Guests can browse through The List, a list of local attractions curated by Morgans Hotel Group and UrbanDaddy.  In addition, a service unique to Mondrian SoHo allows guests to order items from the iPads virtual mini-bar service. 
In addition to providing a luxury service to guests, ICE increases hotel efficiency and customer satisfaction with its backend management tool. Designed by and for hoteliers to reduce operational costs and increase guest satisfaction, ICE fully integrates with the hotel’s property management systems and allows management to track and chart guest requests and response times. As a result, hotel managers can pinpoint how quickly needs are being met, staff strengths and weaknesses and which products and services are most in demand.
“The response from our guests at Royalton has been overwhelming and we are thrilled to be expanding this unique amenity to our newest hotel, Mondrian SoHo,” says David Weidlich, executive vice president of operations for Morgans Hotel Group. “As we are constantly challenging ourselves to push the envelope and reinvent the guest experience, we feel this offering continues to set us apart. Our newest feature will be our Minibar section - whereby a guest can order a wide arrange of curated items not typically available in a mini bar such as Flip Video cameras, Rogan men's apparel and a limited edition Derringer bike upon which to discover New York City.”
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