Guestline Launches New Website Solutions in Partnership with Journey

Guestline has partnered with Journey, a UK hotel marketing technology company, to deliver Websuite, a range of website solutions and digital marketing technology to its customers.  The new partnership will help hoteliers increase traffic to their website, and in turn maximize conversion rates and direct bookings.

The Websuite products, powered by Journey, are integrated to the Guestline platform and together provide a holistic approach for hoteliers to manage the customer journey from guest acquisition and conversion through to long-term retention.

The new combined product suite offers a website platform, online booking conversion tools, and dashboard fully integrated into Guestline’s internet booking engine, distribution and property management platforms. These are also complimented by web design, email marketing and search engine marketing services, all developed specifically for the hotel industry.

With the subscription service, hotels will get a professionally designed website, fully accessible by mobile, iPad and computer. This site and the full range of services and software on offer can be managed through the ‘Hotel Lobby’ back office application, which has been designed to bring all aspects of managing direct bookings into one place.