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GuestCentric Launches New Architecture of Hotel Shopping

GuestCentric, a provider of cloud-based digital marketing software for hotels, announced the launch of a new architecture of hotel shopping that integrates a redesigned version of its booking engine, its market-leading hotel messenger and shopping widgets.

The new shopping system is the result of GuestCentric’s investment in experiments, usability tests and innovation as a way to provide hoteliers and guests with the best possible online solutions.

After testing the new version for several months on hundreds of hotel websites, the new set of features include a cleaner and a more attractive design; a bigger calendar and bolder images; interactive animations upon user actions; multi-device responsiveness; new user guidance, shopping activation and less clicks needed to book; and powerful shopping recovery mechanisms that enable email engagement of users that abandon the booking process.

"We increased our direct reservations by more than 25% since GuestCentric introduced the new shopping architecture”, said Goncalo Dias, general manager at LX Boutique Hotel.

Adoption of new technologies is quickly changing the way guests are making online decisions.

The new shopping architecture is immediately available and upgrade is free of charge for all GuestCentric premium customers.

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