GuestCentric Acquires Great Hotels of the World Corporate Business Division

GuestCentric, a provider of cloud-based digital marketing software for hotels, announced that it entered into a definitive agreement with UK-based Big Worldwide Limited to acquire the corporate business division of Great Hotels of the World, a global representation organization for independent hotels and resorts, its associated GDS code, and its Evolution central reservations system deployed by numerous hotels in 42 countries and with a significant presence in EMEA.
GuestCentric has been working with hoteliers to redefine their digital strategy, to build their brands online and to grow their hotels’ digital revenue streams without increasing total online spend.  Great Hotels of the World’s broad representation capabilities will allow GuestCentric to provide GDS services on top of its digital marketing platform, providing a turnkey solution for all digital revenue streams to hotels. 
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