All 37 franchise and corporate locations of the sports-themed casual dining restaurant in Maryland, Delaware, Virginia, New York and Washington, D.C., are participating in the rollout of the new games component of the “Turtle Rewards” app, which allows both Android - and iOS-based smartphone users to earn Rewards that can be applied toward purchases of food and beverages at any Greene Turtle location. Players can currently participate in any of three (soon to be four) different games using the app.
Two of the games are traditional pick games: In one, a player selects five teams and if all five teams win their respective matchups that week, the player receives a $10 Turtle Reward on his or her Turtle Rewards account. In the other, participants pick five individual players and again, if they go five for five, the guest earns a $10 Turtle Reward. The third game pits app users against each other, with a trackable leaderboard and one winner from every Greene Turtle location: participants pick a dream team of nine players from any college or professional sport and earn fantasy points each time any of their athletes’ teams win.
Point leaders at each location at the end of each week will receive the $10 reward. The Greene Turtle has been steadily amassing a group of about 1,000 weekly gamers since quietly introducing the games through its Turtle Rewards app a few weeks ago. Now that the chain has made a few tweaks that early use revealed to be necessary, the games are ready for a formal rollout, says Marketing Director Nick Kegg, adding that he expects user counts to grow quickly.
Paytronix Systems, Inc., integrated the GAMESCAPE mobile games platform with the Paytronix Rewards platform to deliver a comprehensive mobile loyalty and game app solution to The Greene Turtle. The combined loyalty and game apps, available on Android and iOS platforms, have given The Greene Turtle's sports enthusiast customers the hottest reason in the industry to repeatedly engage with its app: making sports picks to earn rewards.
Built on the Paytronix Rewards platform, Greene Turtle Rewards includes a POS-integrated loyalty program that delivers an exceptional guest experience -- including user-friendly iOS and Android apps. The GAMESCAPE mobile games platform was added to deliver sports-related games and prizes to engage the chain's sports-loving and competitive guests. Members can pick the winners for upcoming professional games that will play live in the bar that same day. This compels members to visit for longer periods of time while they tune in to multiple games to see what rewards they've won on any given day.
To date, Greene Turtle Rewards has experienced the following results with its combined loyalty and fantasy sports games program:
High frequency & spend -- The most frequent game players spend 177% more than the average member's check, and visit the restaurant 565% more often. Success translates to casual gamers as well, with a 58% increase in spend by all guests who participated in The Greene Turtle's new fantasy games experience, and an 89% jump in their visit rate when compared with an average guest.
Membership & Relevancy -- The games app is driving more guests to join The Greene Turtle loyalty program, with exciting fantasy sports games that are highly relevant to the sports bar's guests and the 41 million Americans who play fantasy sports.
Continuous engagement -- The app keeps members engaged for much longer periods of time, even after guests have left the restaurant, as they check the leaderboard standings or receive a push notification that they've won a prize.