GoTab Adds WordPress Plugin

Restaurant commerce platform GoTab is rolling out a new GoTab WordPress plugin for additional flexibility and new capabilities that leverage aggregated customer behavior data. Operators can now use this data to boost loyalty, create special offers, increase marketing and more.

GoTab allows operators to capture data from each guest’s preferences and build upon each guest’s ordering history to create loyalty programs and better market their brand. This provides an opportunity to further enhance guest relationships, elevate their dining experience, and connect with them beyond their visit.

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Building Loyalty 

With access to opted-in first-party data and aggregated customer behavior details, operators are able to tailor their offerings and use marketing tools to engage with guests. They can easily identify diners’ profiles - from first-time guests to frequent visitors, lunch regulars to high-spending dinner patrons - and create special offers for each segment.Operators can also create special discounts or complimentary menu items for regulars and share these offers directly to them via email/text, push notifications through the platform, and more.

Thanks to GoTab’s segmenting features, hospitality operators can also enlist their most loyal customers to spread the word about their favorite spot and create custom, secret menus for them to share with their friends and network. Each segment can be attached to a special menu, or a special promotion or discounted items, and guests are then invited to benefit from these curated offerings through a special link or QR code.

WordPress Plugin

As GoTab continues to adapt and improve its distinctive features to align with operators’ evolving needs, the team recently built and unveiled a GoTab WordPress plugin that allows operators to publish a digital version of their menu to their WordPress site. The plugin was designed to provide a flexible and easy-to-implement solution for those who are not yet ready for full contactless ordering features but want to provide customers with an easily accessible digital menu that can be updated seamlessly.