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Knowledge is power, but only if you use it. The challenge facing the hospitality industry goes beyond merely connecting with guests on social channels, but how to turn information from those connections into actionable CRM data.

This past April, Hospitality Technology magazine announced the winners of the 2012 Hotel Visionary Awards at the Hotel Technology Forum. Four forward-thinking hotels were awarded the honor in two categories: Infrastructure Innovator and Guest-Facing Innovator. This year's honorees are Flamingo Las Vegas, Gaylord Entertainment, Hilton Worldwide and La Quinta Inns & Suites. The executives behind the technology initiatives share the award-winning hotels' stories.

Lodging Interactive and CoMMingle are helping hotels increase their visibility on the online bulletin board.

Travel Tripper teams with Amazon Elastic Compute Cloud to make web-scale computing easier.

Hotel Technology Next Generation has released standards to steel systems against PCI issues and sets its sights on standardizing interfaces between POS and PMS.

The PCI Security Standards Council has released a customized fact sheet offering tips for leveraging PCI Standards to securely accept mobile payments via smartphone or tablet.

HTNG hotelier members have voted Philips Media Suite the winner of the third annual Innovation Award Competition.

MTech has rolled out property management and Android solutions to streamline operations in two South Pacific properties.