HT's Editorial Advisory Board, comprised of hospitality executives from a variety of industry segments, offers insights into what challenges and opportunities are emerging in technology for 2012.
HT's "2012 Lodging Technology Study" suggests that hotels spend and have no incremental income. Hotels are racing to the innovation table to figure out how to add the right type of functionality to the guest room, without the promise of more revenue.
The Montreal Hilton has taken guest experience to the next level with digital signage. Touch-enabled lobby displays engage guests and provide an affordable way to create and manage relevant information.
Online review websites are rich sources of information for hotel owners and managers. Mining these sites for clues to customer experiences can provide a wealth of insights into a property's success and areas that need improvement.
With hospitality insiders spending more resources on social media branding, it's important to have specific goals, responsibilities and a definitive voice in order to yield lasting results.
