Frutta Bowls Franchise Expands Brand's Grocery Store-Within-Store Locations
Frutta Bowls, a WOWorks brand, expanded its grocery store-within-store locations with multi-unit franchisee partners Curtis High and Jordan Rideout. The pair recently opened Frutta Bowls restaurant inside a Giant grocery store in Doylestown, Penn.
With attractive back-end efficiencies; a quicker timeline to build out and open; and menu options that cover all dayparts, Curtis and Jordan are hoping they will be able to forge a positive relationship with the grocery company to open several more locations with the chain.
Other brands are partnering with grocery stores. Kitchen United MIX recently opened its first location inside a Ralphs' grocery store.
High and Rideout are owners of eight Saladworks locations in Pennsylvania and Delaware. While Curtis had a restaurant business background working with Yum! Brands, Jordan worked for Home Depot as a store manager for 10 years.
Rideout said, "We were especially attracted to the possibility of co-branding Frutta Bowls and Saladworks restaurants. If this Frutta Bowls location does well, we intend on co-branding all our existing Saladworks locations with Frutta Bowls restaurants."