Frontdesk Anywhere, Cendyn Announce Integration of Property Management and Guest Engagement Platforms

Frontdesk Anywhere (FDA), a cloud-based hotel Property Management System (PMS), and Cendyn, a provider of hotel Customer Relationship Management (CRM), sales and digital marketing, announced a collaborative initiative that will provide FDA’s hotel customers with a marketing automation and guest intelligence solution that seamlessly integrates property management and guest communications and feedback across the two platforms.

With this collaboration, hotels utilizing Frontdesk Anywhere can now effortlessly manage the digital travel journey with enhanced guest profiles, highly targeted multi-channel communications and robust analytics – all designed to increase engagement for new and returning guests.

The alliance enables hoteliers to access a cohesive and consolidated view of their data, no matter the size of their property, providing insights into guest reservations, room stays and inquiries, leading to measurable impact and revenue growth. It provides customers with real-time TripAdvisor integration, manages newsletter campaigns and guest surveys, and quickly identifies net promoters.