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11/27/2018

Freddy’s Frozen Custard & Steakburgers to Create Digital Ordering, Loyalty Platform

Anna Wolfe
Senior Editor - Restaurants
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Freddy's partners with Tillster to enhance guest experience with fully integrated digital platform.

Freddy’s Frozen Custard & Steakburgers has partnered with Tillster, a provider of digital ordering and engagement solutions for restaurants, to enhance its guest experience with digital offerings including responsive web and mobile ordering and a loyalty program. Tillster’s platform offers Freddy’s the ability to scale over time, ensuring adoption from guests coast-to-coast as the brand continues to grow.

Co-founded in 2002 by Scott Redler and Bill, Randy and Freddy Simon, Freddy’s opened its first location in Wichita, Kansas. Today there are 300 locations in 31 states. “We strive to create a positive atmosphere for our guests to enjoy by providing genuine hospitality while serving our high quality, cooked-to-order food,” said Scott Redler, co-founder and COO of Freddy’s Frozen Custard & Steakburgers. “In an effort to enhance the Freddy’s experience on an ongoing basis, we prioritize innovation to make Freddy’s convenient for our guests. These new digital platforms are another way for us to do just that while allowing us to better connect with them, both inside and outside of the restaurant.”

In addition to its digital ordering and loyalty offerings, Freddy’s selected Tillster based on its strong analytics capabilities, which will allow Freddy’s to leverage guest insights and offer meaningful rewards to their loyal guests as well as entice new guests into making future visits to the restaurant. 

Tillster will offer Freddy’s an authentic experience for its guests, coupled with a sophisticated platform that is able to expand over time as usage grows. The brand looks to Tillster’s industry expertise to facilitate consumer adoption upon implementation.

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